Boosting Attendance and Impact for The Sales Leader Round Table

About The Sales Leader Round Table

The Sales Leader Round Table provides online spaces for sales leaders and executives to connect, learn, and grow. Their unique events offer opportunities to discuss industry trends, share strategies, and cultivate valuable relationships.

The Challenge

The Sales Leader Round Table sought to increase attendance at their bi-weekly online events and ensure those attendees were highly engaged and likely to benefit from the networking experience.

Our Solution

• Hyper-Targeted Audience: We meticulously crafted a list of potential attendees aligned with The Sales Leader Round Table's ideal member profile. This targeted approach ensured we were reaching the right individuals.
• Personalized Outreach with Qualifying Questions: We developed personalized messages that highlighted event themes and relevant content. Crucially, we included qualifying questions to ensure potential attendees met the criteria for a meaningful networking experience.
• Optimized Invitation Delivery: Careful timing and strategic message sequencing were employed to maximize open rates and encourage positive responses.

Results

• Consistent Event Attendance Boost: Each bi-weekly event saw an average of 20-30 new, highly qualified attendees added to The Sales Leader Round Table's network.
• Elevated Show-Up Rate: The addition of qualifying questions significantly increased the show-up rate, ensuring the value of both the events and their attendees' time.

Brand Impact

• Long-Lasting Relationships: This campaign, running for 1.5 years, fostered enduring relationships within the sales leadership community. These connections continue to yield benefits for The Sales Leader Round Table and its members.
• Boosted HR Business Growth: The increased number of valuable connections directly benefited the client's HR business, leading to tangible growth.